31 May, 2011

'Pilipinas, Tara na!' Tourism New Logo


This Pilipinas tourism campaign logo is not attractive. I wonder how much was spent for creating this logo and why the DOT did not come out with a contest instead of just hiring someone who created a design that is not appealing at all. We have lots of graphic artists that could create tourism logo more attractive than this.

I agree that they should've used a slogan in English --- unless they're targeting Pinoys abroad and encouraging them to come back to the Philippines. Otherwise I don't see how foreigners can understand the slogan without the aid of an interpreter.

Local tourism is economy-driven... Good compensation means local tourism! I prefer an internationally appealing slogan because this invites foreign travelers. Their presence in here helps a lot... From the transpo sector and services down to sari-sari businesses. SO WHY NOT INVITE THEM ALL with an internationally appealing slogan rather than posting a tagalog one which has very limited in aspect comprehension worldwide.
  • "Wow Philippines" created a huge impact not just to the locals but also to the guests by finding out the country's surprises as they tour.
  • "Biyahe Tayo" created a very home-y approach to travel and discover and rediscover the Philippines. 
  • "Pilipinas, Tara Na" proposes an easy-going, empty-thinking, and adventure-less roaming. Amplified by the kiddie logo, nothing was emphasized. C'mon, DOT, you could be better than that.



11 comments:

Akoni said...

EPIC FAIL...parang grade 2 lang ang gumawa...tapos ganun nga, dapat international language ginamit nila...hula ko milyones ang budget dyan..haha

magtiblogz said...

I totally agree!!! Another one of those projects "kuno"... masabi lang na meron sila ginagawa... ibalik ang wow philippines!!!

~ JaY RuLEZ ~ said...

ayon binago na pala...dati kasi copycat eh hehehe


pero parang ndi maganda.."opinyon ko lng po"

alohagems said...

di sila nag hire ng graphic artist or nagpa contest kasi me sarili silang IT people.

IAMJOROSS said...

Kulay palang hinde na striking... Maraming magagaling na graphic designers sa Pinas ngunit napunta lang sila sa mga 'low-class level'. Suggest to change ay sana magawa :)

khantotantra said...

hindi catchy ang logo... parang wala lang...

Vin said...

walang dating yung logo dapat yung ONLY in the philippines lang na vehicle yung dinisplay nila gaya ng pedicab,kalesa,trolley, ano kung ano ano pa para ngang elementary yung gumawa EPIC FAIL talaga.

Diamond R said...

Pangalawa na ito ano ba ito nakakaloko.

MiDniGHt DriVer said...

hmmm, para sakin mas ok na toh kaysa dun sa nauna na nanggaya...

Ishmael Fischer Ahab said...

Seriously. Mas magaling pang gumawa ng logo yung mga kakilala kong fine artists. Haaay naku, punong-puno ang bansa natin na magagaling ang kamay sa pagguhit at mga matatalas ang utak sa paggawa ng slogan. Bakit nga naman hindi na lang sila nagpa-contest para naman mas makakuha sila ng mas maraming inputs. Epic fail din ito tulad ng "Pilipinas Kay Ganda" slogan nila eh.

At isa pa, dapat hindi lang nagtatapos ang gawain nila sa marketing at promotion. Merong mga foreigners ang nagrereklamo sa mga nasisilayan nila sa Pinas. Meron akong kilalang Malaysian na kailangan pang maging mautak kasi ginugulangan siya ng taxi drivers. Bad experience yun for him. Bawas points yun sa tourism industry ng Pinas.

jayryan09 said...

Pilipinas, Tara na! Biyahe tayo!

http://www.lifebeyondlimits.info/2012/04/pilipinas-tara-na-biyahe-tayo.html

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