'Pilipinas, Tara na!' Tourism New Logo

This Pilipinas tourism campaign logo is not attractive. I wonder how much was spent for creating this logo and why the DOT did not come out with a contest instead of just hiring someone who created a design that is not appealing at all. We have lots of graphic artists that could create tourism logo more attractive than this.

I agree that they should've used a slogan in English --- unless they're targeting Pinoys abroad and encouraging them to come back to the Philippines. Otherwise I don't see how foreigners can understand the slogan without the aid of an interpreter.

Local tourism is economy-driven... Good compensation means local tourism! I prefer an internationally appealing slogan because this invites foreign travelers. Their presence in here helps a lot... From the transpo sector and services down to sari-sari businesses. SO WHY NOT INVITE THEM ALL with an internationally appealing slogan rather than posting a tagalog one which has very limited in aspect comprehension worldwide.

• "Wow Philippines" created a huge impact not just to the locals but also to the guests by finding out the country's surprises as they tour.

• "Biyahe Tayo" created a very home-y approach to travel and discover and rediscover the Philippines. 

• "Pilipinas, Tara Na" proposes an easy-going, empty-thinking, and adventure-less roaming. Amplified by the kiddie logo, nothing was emphasized. C'mon, DOT, you could be better than that.

Promoting Mindanao: Culture and Adventure

I was born and raised in the southern part of the Philippines in the Island of Mindanao, so often called the Land of Promise.

For what it’s worth, Mindanao probably has the most beautiful places in the Philippines – a beauty shrouded with so much discrimination and fear.

Blessed with rich-biodiversity, exotic wilderness, and rousing cultural heritage, Mindanao has all the makings of a world-class destination. But the long-standing travel advisories restricting foreign visitors to take so much of a peep to this island region has discouraged even some Filipinos to travel down south.

Recently, though, several tourism-related promotions have stirred up enough awareness to attract domestic tourists and foreign visitors to visit to some provinces of Mindanao. Culture and adventure are the vital pegs for the tourism pitch in the region and these aspects will be the Department of Tourism’s (DoT) main thrust to increase tourist traffic to the area.

With the country’s participation in the Brunei, Indonesia, Malaysia, and Philippines – East ASEAN Growth Area or BIMP-EAGA, DoT is optimistic to promote Mindanao not only for tourism, but also for tourism investments.

Security issues, however, is still a big concern for tourism in any country. For this matter, DoT reiterated that except for a few isolated areas, peace and order in Mindanao is intact and ready for tourism.

On the other hand, the tourism development project, ‘Biyahe Ta Mindanao’ (Let’s Travel to Mindanao) aims to encourage Mindanaons to explore the potential tourism hubs in their own island and later become promoters of these destinations to the rest of the country and the world.